Israeli startup MultiKol uses AI to fight deepfake scammers

It looks like you, it sounds like you, but it isn’t you. Deepfake is blurring the lines between what's real and what’s fake, and if you’re not already familiar, just take a look.

That’s deepfake, artificial intelligence trained to copy how people look, sound, and speak like you. You and I might not be able to tell the difference, but AI can, and that’s where Israeli company 'Multikol' comes in.

Eddie Nevoani, co-founder and CEO of MultiKol: 'Nowadays you can’t trust anything you hear or see because it might be fake.'

Tech companies have been trying for years to use voice recognition as a biometric safeguard, but deepfake scams are getting more convincing. Most biometrics, like fingerprints or facial scans, are static — voice is different. It's the only dynamic biometric, constantly changing with who we are and how we speak. 

Nevoani: 'The problem is there were many companies in this industry, but they weren’t doing that well. And the industry didn’t trust them, for a good reason.' 

All MultiKol needs is 6 seconds of your voice, enough to create a biometric signature that can stop a scam before it starts. 

MultiKol's technology analyzes nearly 200 unique vocal characteristics, traits that artificial intelligence can't replicate, and it's already used in banks, defense systems, and security organizations worldwide.

In a world where you can't always trust what you see or hear, MultiKol's mission is clear: using artificial intelligence itself to protect what's real.