Ben & Jerry's says Unilever froze directors' salaries

i24NEWS - Reuters

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Ice cream is for sale in a Ben & Jerry's store on September 23, 2021 in Miami, Florida, United States.
JOE RAEDLE / GETTY IMAGES NORTH AMERICA / Getty Images via AFPIce cream is for sale in a Ben & Jerry's store on September 23, 2021 in Miami, Florida, United States.

'Unilever's actions will undermine our social mission and essential integrity of the brand,' says Mittal

Ben & Jerry's independent board said parent company Unilever, with which it is locked in a dispute over the sale of its Israeli business, froze its directors' salaries in July as a pressure tactic ahead of mediation.

The board also said that the ice cream maker surpassed $1 billion in sales last year for the first time, becoming one of 13 Unilever brands to achieve such a scale.

Ben & Jerry's sued Unilever, which has owned the Burlington, Vermont-based company since 2000, on July 5 to try to stop the sale of its business in Israel to local licensee Avi Zinger.

Last year, the ice cream company said it no longer wanted to sell its products in the West Bank because it was "inconsistent" with its values, which prompted Unilever to make the sale. The deal with Zinger made the ice cream available to all consumers in Israel and the West Bank.

"This decision for us to go to court is because of Unilever's sale without our input, which is a clear violation of the letter and the spirit of our original acquisition agreement with Unilever," board chairperson Anuradha Mittal said in an interview with Reuters

"If Unilever is willing to so blatantly violate the agreement that has governed the parties' conduct for over two decades, then we believe it won't stop with this issue."

"If left unaddressed, Unilever's actions will undermine our social mission and essential integrity of the brand, which threatens our reputation and ultimately our business as a whole," she added.

Unilever did not immediately respond to a request for comment from Reuters

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